Role Overview
The Social Media Marketing Coordinator will play a key role in conceptualizing, planning, and executing social media strategies that reflect the company’s values, business goals, and brand identity across multiple brands. This position will also support the marketing department in coordinating internal and external communications to ensure brand consistency and effectiveness across all channels.
Key Responsibilities
- Manage and maintain multiple brand identities across Horton Interiors, Unicorn Cards, Vanta, Elements, and HydroTigers.
- Develop and execute social media strategies that align with each brand's marketing objectives and business goals.
- Create and manage quarterly social media content calendars, ensuring a balance between promotional, informative, and engaging content.
- Develop marketing communication materials that are consistent with brand voice, tone, and visual identity.
- Plan and execute social media content, ensuring consistency across all platforms including Instagram, LinkedIn, Twitter, Facebook, and Google.
- Create, edit, and produce visual content (photo and video) at a basic to intermediate level using tools such as Canva, Adobe Photoshop, CapCut, or Adobe Premiere.
- Manage and monitor paid advertising campaigns on Meta and Google, optimising for reach, engagement, and conversions.
- Collaborate with designers to create visual assets that complement social media posts and campaigns.
- Track and analyse performance of social media posts and campaigns, providing reports on engagement, reach, and key metrics.
- Monitor the company's online reputation, identifying areas for improvement or potential risks.
- Coordinate with internal teams to ensure social media content aligns with business objectives and supports wider campaigns.
- Stay up to date with current social media trends and platform updates to keep content relevant and competitive.
- Support communication efforts with external suppliers and vendors to ensure timely execution of marketing deliverables.
Qualifications & Skills
- 2–3 years of experience as a Social Media Coordinator or in a similar role.
- Proven experience managing multiple brand identities simultaneously.
- Strong knowledge of major social media platforms and active awareness of platform trends and algorithm changes.
- Familiarity with paid ads and digital marketing fundamentals (Meta Ads, Google Ads).
- Copywriting and content creation skills, with the ability to write engaging, on-brand social media posts.
- Basic to intermediate photo and video editing skills; knowledge of Canva, Adobe Photoshop, CapCut, or Adobe Premiere is an advantage.
- Experience managing social media content calendars and executing campaigns.
- Good understanding of social media KPIs and performance reporting.
- Excellent organisational and time management skills - able to handle multiple projects simultaneously.
- Able to thrive in a fast-paced working environment.
- Critical thinking and problem-solving skills.
Competencies
- Team player with strong collaborative skills
- Creative thinker with a proactive approach to content
- Highly organised with exceptional attention to detail
- Strong time management and multitasking ability
- Customer-service minded and brand-aware
- Adaptable and comfortable in a fast-paced environment
- Problem-solving ability with critical thinking
